Further Monetising Content Through an Omni-Platform Approach

Leading up to Switch Media’s presence at the SMPTE Conference in Sydney on 18 – 21 JULY 2017, CEO Christopher Stenhouse shared his views and expertise around the adaptation required for the effective monetisation in OTT.

READ PRESS RELEASE BELOW (source: Further Monetising Content Through an Omni-Platform Approach, Posted by Phil Sandberg on July 19, 2017).

Video content creators and broadcasters need to rethink their over-the-top (OTT) streaming strategy and the technologies they use to attract and successfully monetise audiences, according to a leader in streaming technology.

At the start of SMPTE17, CEO of Switch Media Christopher Stenhouse said while OTT streaming has exploded in recent years, many existing players will fall by the way-side unless they adapt to the rapid changes in technology and audience behaviours.

“It is no longer good enough to create apps that only show content on one or both of the mobile device platforms and TV,” Mr Stenhouse said. “Today’s audiences want to be able to view content on any device, anywhere and at any time, seamlessly and without interruption.

“Content should be delivered in a high-quality format not only for mobile devices, but also for platforms such as Chromecast, PlayStation, Xbox, Smart TVs and the various IPTV streaming devices such as Telstra TV. What’s more, content owners and broadcasters must accept that if viewers can avoid advertising, they will, particularly if there is a time lag or buffering.

“Yet many are failing to adopt solutions that not only address ad-blocking technology but also improves the ad experience for viewers through seamless and targeted ad insertion in the delivery of content to the multitude of platforms Australian audiences have embraced.”

As an OTT service provider, Switch Media developed and delivered Foxtel Now.

Mr Stenhouse said the recent rollout of the new streaming service is one example of a major broadcaster adapting to the changes in technology and consumer behaviours around media consumption.

“In the initial stages of development Foxtel acknowledged the changing dynamics of how people are consuming media. This resulted in the product being rolled out across multiple platforms including PCs, Macs, iOS and Android mobiles and tablets, and the fast-growing Chromecast and Telstra TV platforms at launch.

“It has also only last week been made available on PlayStation, and in the near future will be further enhanced to be readily available on even more devices including Xbox and select Smart TVs.

“The omni-platform approach enables Foxtel to grow their audience significant and through Switch Media’s server-side ad insertion technology, AdEase, they will be able to better monetise their content and deliver better outcomes for advertisers.”

Key points:

  • Many current industry players will fall by the way-side unless they adapt to the rapid changes in technology and audience behaviours.
  • The industry must accept that if viewers can avoid advertising, they will, particularly if there is a time lag or buffering.
  • An omni-platform approach enables broadcasters to grow their audience significantly and through Switch Media’s server-side ad insertion technology, AdEase, they will be able to better monetise their content and deliver better outcomes for advertisers.

Switch Media is showcasing its OTT solutions – including AdEase, Switch Live2VOD and MediaManager – at SMPTE 2017 at the International Convention Centre, Sydney on booth G-40.

At 5.30pm tonight (19/07/2017), Switch Media will host a presentation by Foxtel’s Director of Product, Michael Ivanchenko, Mr Stenhouse, Switch Media’s Lead Solutions Architect for Foxtel Karthik Sivaram and Switch Media’s AdEase expert, Tim Armstrong. This presentation will discuss the technology approach, challenges and key learning’s for the development of Foxtel Now, as well as insights around server-side ad insertion technology to support enhanced user experience and revenue optimisation.

Visitors to SMPTE can scan their conference pass at the Switch Media stand for the chance to WIN a 12-month full subscription to Foxtel Now.

Switch Media SMPTE Foxtel Now 12-Month Subscription Sweepstakes Terms and Conditions


1. Eligibility: Sweepstakes (the “Sweepstakes”) is open only to those who sign up at the online sweepstakes page and who are over 18 years old as of the date of entry. Employees of Switch Media (the “Sponsor”) their respective affiliates, subsidiaries, advertising and promotion agencies, suppliers and their immediate family members and/or those living in the same household of each are not eligible to participate in the Sweepstakes. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. Void where prohibited.

2. Agreement to Rules: By participating, you agree to be fully unconditionally bound by these Rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of Switch Media, as final and binding as it relates to the content. The Sweepstakes is subject to all applicable federal, state and local laws.

3. Sweepstakes Period: Entries will be accepted starting from Tuesday 18 July 2017 10.00am and ending Friday 21 July 2017 1.59pm EST. All online entries must be received by Friday 21 July 2017 1.59pm EST.
4. How to Enter: The Sweepstakes must be entered via scan of the entrants SMPTE 2017 show pass. The entry must fulfil all sweepstakes requirements, as specified, to be eligible to win a prize. Entries that are not complete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Switch Media. You may enter only once and you must fill in the information requested. You may not enter more times than indicated by using multiple email addresses, identities or devices in an attempt to circumvent the rules. If you use fraudulent methods or otherwise attempt to circumvent the rules your submission may be removed from eligibility at the sole discretion of Switch Media.

5. Prize and collection: Winner will receive 1 x 12 month subscription for a full Foxtel Now package to the value of $104 per month or $1248 for the full 12 months. Actual/appraised value may differ at time of prize award. The prize will be distributed by Foxtel on receival of the winner’s name and details from Switch Media. Following expiration of the full Foxtel Now package 12-month subscription, the winners account will become charged at the RRP, and the winner will have the option to change their package or discontinue the use of the service.

The specifics of the prize shall be solely determined by the Sponsor. No cash or other prize substitution permitted except at Sponsor’s discretion. The prize is non-transferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by winners is permitted. Acceptance of prize constitutes permission for Switch Media to use winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

6. Odds: The odds of winning depend on the number of eligible entries received.

7. Winner selection and notification: Winners of the Sweepstakes will be selected in a random drawing under the supervision of the Sponsor on Friday 21 July 2017 2.00pm EST. Winners will be notified via phone and/or email using the contact details provided at entry within 1 week of the sweepstakes draw. Switch Media shall have no liability for a winner’s failure to receive notices due to winners’ spam, junk e-mail or other security settings or for winners’ provision of incorrect or otherwise non-functioning contact information. If the selected winner cannot be contacted after several attempts of contact or fail to claim the prize within a two week period from the draw date, they become ineligible, the prize may be forfeited and an alternate winner selected. The receipt by winner of the prize offered in this Sweepstakes is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR’S SOLE DISCRETION) WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

8. Rights Granted by you: By entering this content you understand that Switch Media anyone acting on behalf of Switch Media, or its respective licensees, successors and assigns will have the right, where permitted by law, without any further notice, review or consent to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter in perpetuity and throughout the World, your entry, including, without limitation, the entry and winner’s name, portrait, picture, voice, likeness, image or statements about the Sweepstakes, and biographical information as news, publicity or information and for trade, advertising, public relations and promotional purposes without any further compensation.

9. Terms: Switch Media reserves the right, in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes should (in its sole discretion) a virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the administration, security, fairness or proper conduct of the Sweepstakes. In such case, Switch Media may select the recipients from all eligible entries received prior to and/or after (if appropriate) the action taken by Switch Media. Switch Media reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or website or violates these Terms & Conditions.

Switch Media has the right, in its sole discretion, to maintain the integrity of the Sweepstakes, to void votes for any reason, including, but not limited to; multiple entries from the same user from different IP addresses; multiple entries from the same computer in excess of that allowed by sweepstakes rules; or the use of bots, macros or scripts or other technical means for entering.
Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the sweepstakes may be a violation of criminal and civil laws and should such an attempt be made, Switch Media reserves the right to seek damages from any such person to the fullest extent permitted by law.

By entering the Sweepstakes you agree to receive email newsletters periodically from Switch Media. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the newsletter.

10. Limitation of Liability: By entering you agree to release and hold harmless Switch Media and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant’s participation in the sweepstakes and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.

11. Disputes: THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF United States of America AND Nevada, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Sweepstakes, participant agrees that any and all disputes which cannot be resolved between the parties, and causes of action arising out of or connected with this Sweepstakes, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Nevada having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Sweepstakes), and participant further waives all rights to have damages multiplied or increased.

12. Privacy Policy: Information submitted with an entry is subject to the Privacy Policy stated on the Switch Media Web Site. The Switch Media Privacy Policy can be viewed at www.switch.tv/privacy-policy.

13. Winners List: To obtain a copy of the winner’s name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to: Switch Media, Suite 121, Jones Bay Wharf, 26-32 Pirrama Rd, Pyrmont, Sydney, NSW, Australia. Requests must be received no later than 29 April 2016 PST.

14. Sponsor: The Sponsor of the Sweepstakes is Switch Media, Suite 121, Jones Bay Wharf, 26-32 Pirrama Rd, Pyrmont, Sydney, NSW, Australia.

Global Ad Industry Urged To Adapt TVCs For Streaming Or Lose Millions

Luke Durham, CTO of Switch Media shares his insights on TVC adaption for online streaming. READ PRESS RELEASE BELOW.

Source: Global Ad Industry Urged To Adapt TVCs For Streaming Or Lose Millions, B&T, 29 JUNE, 2017

Advertising creatives must produce TVCs specifically for the burgeoning content streaming audiences around the world to deliver maximum return on investment, according to the chief technology officer (CTO) of an Aussie-based over-the-top (OTT) content company.

Luke Durham, CTO of Switch Media, has warned that to achieve this will require all stakeholders, from platform and content owners to advertisers and their agencies, to collaborate.

“To be blunt, conventional TVCs aren’t high quality or smart enough to engage streaming audiences in an increasingly demanding and competitive content and entertainment market,” he said.

“It’s clear there needs to be a greater understanding and cooperation between industry sectors to ensure uniformities and efficiencies are improved on both the creative/production side and the technical delivery side.

Luke Durham, CTO Switch Media

“There has been too much focus on keeping costs low to support the bottom line rather than producing the right type of creative for the appropriate channel and audience to grow the top line.

“But standard 30-second ads produced for broadcast television do not cut it. In fact, the use of TVCs online is one of the key drivers behind the growth of ad-blocking technologies.”

Switch Media has delivered millions of hours of OTT content over the past decade for Australian clients including Foxtel, SBS, Seven, Network Ten and Freeview.

Durham said that from Switch Media’s experience, content and ads need to be tailored specifically for digital devices.

“There are two sides to the problems that we all need to solve,” he said.

“Firstly, the advertising creatives and producers must consistently produce clever, engaging, original ads with shorter timeframes.

“Studies have shown that six to seven seconds is the optimal length of video for the average user attention span, with 10 seconds being the maximum to not only maintain viewer attention but to engage them.”

Durham said the second major problem is the speed and accuracy of the back-end technology responding to millions of constant content searches literally every second of the day.

“The ongoing challenge for agencies and OTT companies is managing the rapidly escalating volume of content that’s becoming available – literally tens of thousands of programs being accessed by millions of end users simultaneously from multiple sources,” he said.

“The accuracy of metadata provided by the content owners and ad agencies is imperative for each OTT transmission source to identify the content being sought by the viewer, and delivering them simultaneously to millions of devices across the country.”

Switch Media at TVOT San Francisco 28-29 June 2017

As a key sponsor for the event, Switch Media is excited to exhibit and present at TVOT in San Francisco on 28-29 June 2017.

At the event, Switch Media CTO, Luke Durham will share his in-depth experience and knowledge around OTT during a discussion around OTT TV Infrastructure.

We will also showcase our world class online video solutions for OTT including our server-side ad insertion solution AdEase. With advanced anti-ad-blocking and audience targeting capabilities, AdEase enables world-class multi-screen server side ad insertion for both Live and VOD content for a continuous TV-like experience and maximum revenue.


As the Coffee Break Sponsor for the event, attendees can grab a coffee on us before popping over to the Switch Media stand to find more or get a demo on our services from content management, app development and live streaming, through to on-the-fly ad insertion and delivery to viewers across multiple devices.



If you plan to attend TVOT in San Francisco and would like to set up a time to chat, please email Bruce Hume at sales@switch.tv

The annual TVOT in San Francisco is the global gathering for executives, technologists and creatives working in the Interactive and Multiplatform Television industry/community. The two day conference is also the venue for the presentation of the highly regarded Awards for Leadership in Interactive and Multiplatform Television, presented by itvt since 2004. More on TVOT.

Proud service provider for Foxtel’s new streaming service Foxtel Now

Switch Media is thrilled to have assisted Foxtel to deliver its new streaming service Foxtel Now which will give viewers low-priced and flexible subscriptions to their favourite programs.

An evolution of Foxtel Play, the key additions to the service are High Definition streaming and Chromecast access. Foxtel Now is available on PC & Mac via Google Chrome browser, Telstra TV, iOS and Android devices while a range of other devices like PlayStation and Xbox and Smart TVs will be updated to include HD over the coming months.


READ PRESS RELEASE BELOW (source: Foxtel unveils its new streaming service Foxtel Now from $10 a month, Holly Byrnes, news.com.au, 07 June 2017).

Foxtel unveils its new streaming service Foxtel Now from $10 a month

FOXTEL will take the fight for online audiences up to its TV rivals, announcing bold new plans for a budget streaming service.

At an all-star gala party in Sydney, the pioneering pay-TV company unveiled a new look logo and on-demand platform, Foxtel Now, which will give viewers low-priced and flexible subscriptions to their favourite lifestyle, drama, sport and movie programming.

An evolution of the existing Foxtel Play package, Foxtel Now will ensure subscribers have greater freedom and access to Foxtel’s content, from as little as $10 a month.

Foxtel CEO Peter Tonagh said: “Foxtel Now represents our most flexible and affordable entertainment service and brings with it HD streaming, a great new look and feel and the freedom to jump in and out based on your viewing preferences.”

Foxtel Now will feature five entry level packs to match viewers’ interests, including drama and pop packs ($15 each or $25 for both); or lifestyle, documentaries or kids packs for just $10 each.

The drama and pop packs are expected to be the most popular, allowing access to Foxel’s award-winning HBO  slate including WestworldVEEPBig Little Lies and the upcoming season seven of Game Of Thrones for only $15 a month; as well as the stunning local dramas including A Place To Call Home (starring Abby Earl), Wentworth and new productions including Picnic At Hanging Rock.

Foxtel Now’s movies pack is available for $20 per month in addition to an entry level pack; while the sports pack is available for an extra $29 per month, meaning sports fans can now get access to Foxtel’s extensive sports programming from $39 per month.

Mr Tonagh said: “We believe everyone deserves to experience the world’s best entertainment.

“Foxtel is already famous for offering award-winning homegrown drama, plus unrivalled live sport, new movies, new shows and more complete seasons than anyone else in Australia.

Unfortunately, not enough Australians are able to enjoy this incredible programming. “We think it’s time to change that, so we’ve taken some big steps to diversify our service to offer the biggest, most affordable, range of options for everyone.

“From tomorrow, all Australians can watch what they want, when they want and where they want at a price that suits them best, from low-price, no-commitment, HD streaming up to a state-of the art viewing experience via our cable and satellite iQ3 set top box.”

Australia’s premier pay-TV service has invested more than $100m each year on local programming (outside of news and sport), with its Foxtel Original productions garnering numerous industry awards in recent years.

Foxtel Now, which launches tomorrow, will be available on PC/Mac via the Google Chrome browser, Telstra TV, iOS and Android mobiles and tablets, and Chromecast.

Additional devices will be updated in the coming months, until then, other devices, including PlayStation 3 and 4, Xbox One and select Smart TVs are able to stream Foxtel content in SD via the Foxtel Play app.

Broadening its Foxtel On Demand library, Foxtel will now offer a selection of more than 16,000 titles of on demand TV and movie programming with over 1,200 of the hottest movies available, including 98 of the top 100 box office movies of 2016.

Foxtel’s 20th Century Fox recent-release titles arrive 12 months before Netflix and Stan, including blockbuster movies Eddie The Eagle, X-Men: Apocalypse, Independence Day: Resurgence and Ice Age: Collision Course.

News Corp, publisher of this website, owns 50 per cent of Foxtel.

For more information, or to try out a free two-week trial, see Foxtel Now’s website.

Freeview FV update brings Chromecast support to Android and iOS; stream live TV to your TV now!

As service provider for Freeview FV, Switch Media are proud to have assisted Freeview to add Chromecast functionality to their Android & iOS Freeview FV apps, so viewers can now stream live TV to their TVs without an antenna!

“Freeview Australia has partnered with Switch Media, a leader in the development of high quality technology solutions for the television industry.  Switch Media provided a flexible and innovative approach to the integration of our FTA network’s live streams and catch up assets resulting in a seamless Freeview FV user experience. ” – Liz Ross, CEO, Freeview Australia.


READ MEDIA RELEASE (ausdriod.net, 19 May 2017)


Freeview’s FV live TV streaming app sees a major update today with the addition of Chromecast to both the Android and iOS versions of its app.

The addition of Chromecast puts a neat bow on Freeview’s live TV streaming functionality – you can finally put live TV on a TV set without an antenna.

Freeview FV first launched late last year, and has seen a number of bugfixes and updates since. The app has also picked up some international recognition at the Connie Awards earlier this month taking out both the International Grand Prix and Best TV/Video Service Update or Launch awards.

If you haven’t used Freeview FV yet, you’re missing out on live streaming of every Australian free-to-air TV network – you don’t need to miss your favourite programs because you’re not near a TV any more, as FV works anywhere, anytime.

The updates for both the Android and iOS versions of Freeview FV are now available in Google Play and Apple’s App Store. We haven’t heard anything official from Freeview yet, but a press release can’t be too far away and we’ll update with news of other changes when we hear it. Download the updates now:


Link to press release (ausdriod.net, 19/05/17): Freeview FV update brings Chromecast support to Android and iOS; stream live TV to your TV now!


What we got up to at NAB Show 2017!

SBS On Demand enhances user experience with launch of Chromecast for iOS

As proud service provider for SBS On Demand, Switch Media is excited to have assisted SBS to bring this functionality to their audience.

SBS On Demand enhances user experience with launch of Chromecast for iOS

SBS On Demand today launches Chromecast functionality on iOS devices, allowing users to cast programs from SBS On Demand’s premium international and multilingual library to their TV screens to enjoy anytime, anywhere, and for free.

Already available on Android, the Chromecast upgrade comes at the same time as the streaming service announces the exclusive Australian premiere of the highly anticipated adaptation of Margaret Atwood’s award-winning novel The Handmaid’s Tale – available to stream in full from Thursday 6 July.

Last year, SBS On Demand rolled out a complete user interface upgrade to enhance user experience, including a brand new video player, smoother navigation, improved search functionality, ability to add shows to a favourites list, and playback resumption.

SBS On Demand is a world of inspired entertainment – a curated selection of over 6,000 hours of premium world class-drama, documentaries and movies from across the globe.

The update can be downloaded on the Apple App Store here.

For more information visit sbs.com.au/ondemand

Another award for Switch Media built app – Freeview FV!

As end-to-end service provider for the Freeview FV app Switch Media is excited that it has won the International Grand Prix Award and Best TV/Video Service Update or Launch Award at the Connie Awards!

With vast experience in delivering a range of end-to-end video solutions for major Australian broadcasters including Foxtel, Network Ten and SBS, Switch Media were well positioned to assist Freeview with their requirements.

Switch Media’s role was to provide end-to-end development and delivery of the Freeview FV app rolled out to iPhone, iPad, Android phone and tablet, including Chromecast support for all platforms.

“Freeview Australia has partnered with Switch Media, a leader in the development of high quality technology solutions for the television industry.  Switch Media provided a flexible and innovative approach to the integration of our FTA network’s live streams and catch up assets resulting in a seamless Freeview FV user experience. ”
– Liz Ross, CEO, Freeview Australia



Freeview FV takes out top honour at international Connie Awards

Freeview’s world-first Freeview FV mobile app has won the International Grand Prix Award and Best TV/Video Service Update or Launch Award at the Connie Awards, announced overnight in London.

Freeview was the only Australian company to win an award.

Freeview FV was awarded the top honour by the international awards that recognise innovation and the emerging best practice from across all sectors of the media landscape around the world.

“These awards are a true honour, particularly given the incredible depth and range of other award entries in the Connies. To be acknowledged at this level on the international stage is once again great testament to successful collaboration,” said Freeview CEO Elizabeth Ross.

“The vision, design and user experience were developed through great teamwork which brought together the best and brightest digital experts from within our broadcasters and our Freeview staff,” said Ross.

Earlier in the week, Freeview FV was also announced as a finalist for the AIMIA’s 23rd annual AMY Award in the entertainment and media smart phone or tablet application category and just last month Freeview won the Gold Stevie for innovation in the entertainment apps category at the international Asia-Pacific Stevie Awards.

Launched in November 2016, Freeview FV is available on iOS and Android mobile and tablets, delivering TV straight into viewers’ hands.

Freeview FV delivers live streaming of 20 free-to-air TV channels and the catch-up content from all broadcasters with just one click. Available channels include: ABC, SBS, Seven, Channel 9, TEN, ONE, Eleven ABC2/ABC KIDS, ABC ME, ABC News 24, SBS VICELAND, Food Network, NITV, 7TWO, 7Mate, 7Flix, Racing.com, 9Gem, 9Go! and 9Life. More live channels will be added as they become available.


Link to article: Freeview FV takes out top honour at international Connie Awards