The multi-platform video specialists

Real Time Analytics

The Switch Media platform makes analysing your videos simple, accessible and always up to date. The Analytics module lets you  make informed marketing decisions about viewer habits and retention by giving you immediate access to charts, tables and reports that segment your demographic by location and video ID. The level of detail closely relates to three key metrics:

Traffic volumes refer to the number of viewers who watch a video from start to finish.

Viewer retention is the progress a viewer made into a video. (For example a viewer retention rate of 75% refers to the viewing average of your video(s).  Shorter videos typically have higher viewer retention.)

Manner of consumption describes how viewers watctch a video(s).  (Note that this feature is highly configureable examples of this could include: resolution (low or high) and download or stream.

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