Switch Media today announced its role in the development of Foxtel Play – a new internet TV service offering Australian audiences access to Foxtel on Samsung Smart TVs, Xbox 360 game consoles, PC and Mac computers. The service allows customers to watch more than 40 Foxtel channels live and access up to 34 channels of on demand across a range of connected devices on a monthly basis, with no lock-in contract.
Switch Media Co-Founder and Managing Director, Christopher Stenhouse, said; “audience behaviours are rapidly evolving to consuming TV content across a range of devices. Creating customer centric, iteratively developed products like Foxtel Play helps to broaden out access to content in more ways and helps Australian media businesses to successfully meet these changing demands”.
Switch Media’s work for Foxtel includes the provision of their IP head-end for Foxtel Play and Foxtel Go through their video content management system, the Switch Media Manager, as well as workflow management and digital rights management (DRM) integration services. Switch Media also created the apps for PC, Mac, Android and iOS, along with providing APIs for third parties to create applications on other connected devices, such as smart TVs.
Luke Durham, Switch Media Co-Founder and CTO, said; “it’s exciting to see a technical solution of this scale be deployed and managed using a rapid development approach. It really allows our clients to experiment with services to meet customer demand across a range of devices, including quickly making changes to the solution”.
Michael Ivanchenko, Foxtel’s Director of Product, said; “Foxtel Play is an important step in connecting more Australians with the content they love from Foxtel. Switch Media’s approach has helped us to bring world class products like Foxtel Play in to service to delight our customers and keep us in step with how audiences choose to enjoy our great content.”
Switch Media has partnered with Foxtel since 2012, including providing the IP head-end and connected device experiences for Foxtel’s award winning London 2012 Olympics coverage and iPad app.
About Switch Media:
Switch Media specialises in providing custom, multi-device video solutions for customers throughout Asia Pacific. Established in Sydney in 2005, the company works with clients including Fairfax, Foxtel, the ABC, Quickflix and the Australian Federal Government. For more information, visit www.switch.tv