Entries by Suzanne Levy

Switch Media locks in partnership with Telaria to deliver seamless targeted server-side ads on connected TVs

MEDIA RELEASE Source: Mumbrella.com.au 28 November 2018 Switch Media has partnered with global video ad company, Telaria. Advertisers will be able to target more addressable advertising to audiences across Video on Demand streaming services, following an upgrade of Switch Media’s AdEase platform to be interoperable with video advertising management software Telaria. The move, by one of […]

Consumer expectations of streamed content sky high – research reveals

MEDIA RELEASE Source: StreamingMediaGlobal.com, 24 October 2018 The growing number of over the top (OTT) streaming video services face being left behind if they fail to keep up with consumers ever increasing expectations, according to a new industry whitepaper. OTT Insights: Uptake, perceptions and the worldwide evolution 2018, released by Switch Media – a world […]

Upgrade sets standard for IPTV delivery to smart devices

READ MEDIA RELEASE Source: M+AD! NZ MEDIA & ADVERTISING NEWS DAILY, 2 August 2018 New Zealand’s new Freeview On Demand service is setting the standard for video on demand delivery to smart TVs via HbbTV, said FreeviewNZ’s Jason Foden at the Mediatech Pacific Conference 2018 in Auckland yesterday. Developed by leading Over the Top solution […]