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SpotX and Switch Media partner in OTT personalised ads play

Source: Mumbrella 03 April 2018 Video monetisation platform SpotX has teamed with online streaming company Switch media to offer personalised ads on Over The Top mobile services. SpotX Partners With Switch Media To Offer Personalised Ads Across OTT SpotX, a global video advertising and monetisation platform, today announced a compatibility with Switch Media, one of […]

Switch Media appoints former Ericsson executive as CEO

Source: Mumbrella 09 March 2018 Australian streaming technology business, Switch Media has appointed former Ericsson executive Mark Johns to take over as CEO from Christopher Stenhouse, the company has announced.   The announcement: Switch Media appoints former Ericsson executive as CEO An experienced international broadcast and over the top (OTT) executive has taken the reins […]

Media to rely on subscriptions over ad revenue by 2020: Deloitte

Source: The Sydney Morning Herald FEBRUARY 5 2018 The business models for news publishers are expected to undergo rapid changes in the next 24 months, with half of the revenue for media businesses tipped to come from subscriptions. The latest data available shows that for every $10 in revenue from advertising in 2012, there was […]

Switch Media COO speaks with ABC News around Australia’s viewing habits

Switch Media COO, Mark Wilson is interviewed by Michael Rowland and Virginia Trioli on ABC News Breakfast around the streaming habits of Australians, sharing insights derived from research commissioned exclusively by Switch Media. Findings reveal that Netflix, ABC iView and SBS On Demand are Australia’s dominant streaming players, with over half the population utilising the […]