News and Press on Products and Services

Switch Media to exhibit at ad:tech Australia 2016

Ad tech banner

 

ad:tech Australia is a two day marketing innovation conference & exhibition designed for smart marketers and business operators. Taking place on the 15th and 16th of March at the Hilton Sydney, ad:tech Australia has been redesigned for the third year running to move the market forward by meeting the needs of Australia’s marketing & media community.

 

Switch Media - adEase

Switch Media are looking forward to exhibiting at ad:tech Australia where we will be showcasing our innovative online video solutions including AdEase – our advanced
server side ad insertion with anti-ad blocking capability.

 

For more information on ad:tech Australia 2016, click here.

 

If you would like to book in a meeting to discuss how we can assist or work together moving forward, please fill in the form below.

[contact-form-7 id=”4773″ title=”ad:tech Australia contact form”]

 

Switch Media to exhibit at NAB Show 2016

Header-960x200

 

switch-media-iconUtilising our world class Multi-Screen Video Platform, the Switch Media Manager, Switch Media delivers OTT video solutions for a superior Live and Catch-Up viewing experience – anywhere, any time, on any device.

From media management, monetisation and app development, to distribution and analytics, we’ve got it covered. 

We are excited to be exhibiting at NAB Show this year where we will be showcasing our world class online video solutions including our enhanced video content management system, the Switch Media Manager, and our advanced monetisation solution AdEase.

We will also be speaking at a discussion panel around monetisation and presenting on how to optimise monetisation, delivery and user experience for multi-screen online video.

 

Bruce Hume Switch Media (2)

PRESENTATION: Multi-screen online video – How to optimise monetisation, delivery and user experience
South Hall Upper, CM|IP Seminar Theatre
Tuesday 19 April – 1.15-1.45pm

Switch Media Broadcast Director Bruce Hume will discuss the technology and workflows needed to create high quality, engaging and effectively monetised multi-screen online video experiences.

He will share stats around the impact of ad-blocking technology and strategies to defeat these to maximise revenue from monetisation; as well as provide insights on how to leverage powerful app and video platforms for delivery of high quality online video and optimise viewer experience by utilising emerging technologies.

 

PANEL DISCUSSION: How do we monetise the connected subscriber?Mark Wilson Switch Media Square

South Hall Upper, CM|IP Seminar Theatre
Wednesday 20 April 2016 – 11.30-12.15

Switch Media Head of Product, Mark Wilson will share his expertise and insights around monetisation on the Industry Panel Discussion around how we monetise the connected subscriber including subscriber management, ad-tech, ad-insertion and other monetisation techniques.

 

For more information on NAB Show 2016, click here.

To register for a Free Exhibits Pass* to NAB Show 2016, click here referencing guest pass code: LV3829

*Free Exhibits Pass includes access to exhibits, show opening, general sessions and info sessions. Click here for more information on registration packages.

 

Visit us at booth #SU12207CM – South Hall Upper, Connected Media IP Section .

Switch Media – proud service providers for the Presto Entertainment Android TV and PlayStation® app

Presto TV black screenFollowing development of the Presto iOS and Android App, Switch Media are proud to have continued as service providers for its newest additions, the just launched Presto Android TV and PlayStation®Apps. Available on select Sony TVs, PlayStation® 3 and 4 as well as Google Nexus Players, these Apps are valuable extensions of the service that allows viewers to take full advantage of the Presto’s great features and capabilities on the big screen…

FOXTEL PRESS RELEASE, 01 DECEMBER 2015

Presto launches Android TV app

Presto today announced that it has launched a native Android TV app and is now steaming to supported devices including the new 2015 Sony Smart TVs and Google Nexus Players. The news comes just as the incredibly popular The Big Bang Theory (Seasons 1-7) arrives, exclusively for Presto subscribers.

From today Presto subscribers can download the Presto app for Android TV devices via Google Play. The addition of Android TV on select Sony TVs and Google Nexus Players follows Presto’s drive to bring its premium SVOD entertainment to living room big screens and increases the ways in which subscribers can enjoy Presto on the largest screen in the house.

Shaun James, Presto TV CEO, said, “we are seeing a trend amongst the world’s leading consumer electronics makers towards using the Android TV operating platform, delivering smart, internet-powered entertainment easily to the big screen.

“Presto’s arrival on Android TV leads the platform’s move into Australian living rooms with an app that allows consumers access to Presto’s extensive movie and TV content in an easier and more intuitive way than ever before.

“The launch of Presto on selected Sony Android TVs and Google Nexus Players is the next step in delivering even more big screen options for existing and new Presto subscribers. Our timing couldn’t be better as we begin streaming the biggest comedy show in the universe, The Big Bang Theory, which has arrived on Presto today.”

Also arriving on Presto in December is the highly anticipated Home and Away: An Eye for an Eye special event, Presto’s first local commission, along with hit TV programs Bates Motel Season 1,Homeland Seasons 1-4, Parks and Recreation Seasons 1-6; and movies Unbroken, The Social Network and the currently showing steamy drama Fifty Shades of Grey.

For consumers yet to subscribe, Presto is currently offering new customers a one month free trial^ of the Presto Entertainment bundle subscription, providing access to Presto’s full TV and movie libraries.

Switch Media Launches Video Streaming Monetisation Solution – Undetectable To Ad Blockers

B&T MAGAZINE, 17 NOVEMBER, 2015

 

Online video streaming Switch Media, has launched AdEase, a new product that will help broadcasters and advertisers avoid ad blockers and maximise revenue from ad viewing.

Swimming with ad

AdEase is a server-side ad insertion (SSAI) product that integrates with third party content management platforms to ingest the ads and deliver them direct to their destination on desktop and mobile devices.

By seamlessly stitching ads directly into sporting or entertainment programs, AdEase delivers a continuous video stream that not only makes it harder to isolate and block an ad but also provides a much smoother viewing experience by eliminating buffering between ad breaks.

Global research released in August* found that the amount of Internet users using ad blocking software in Australia exceeded one in five with the global cost of ad blocking estimated to be more than $21 billion in 2015.

Switch Media CEO Christopher Stenhouse said AdEase allows advertisers to maintain audience viewing which ultimately increases ad completion. “With ad blocking software growing in popularity among some demographics and posing an increasing threat to free content on the Internet, our solution is crucial for the revenue streams of Internet publishers, broadcasters and advertisers alike.

“AdEase is a product that allows a TV-like viewing experience for our clients and their end viewers – a more reliable playout of complete ads that we believe will lead to happier advertisers and more revenue from ad spend.”

Unlike some competitors, Switch Media’s breakthrough technology avoids the need for client ads and media to be re-ingested into their system before delivery to the viewer’s device.

“AdEase is agnostic to where the media is stored and makes requests for the required media at time of playback. This saves content providers hours of ingestion time as well as the related costs,” Stenhouse said.

“And while some competitors do not incorporate an integrated player, AdEase comes complete with the Switch Universal Player allowing seamless integration that can deliver both HTTP Live Streaming (HLS) and DASH technology across multiple platforms, as well as robust and insightful analytics.”

Stenhouse said Switch Media was determined to provide its customers with the best solutions to take full advantage of the opportunities of both on-demand and live streaming

“Streaming is a complex technology exercise. With AdEase and our other innovations we are making streaming an ever better experience for broadcast, corporate and government customers as well as their end users.

“AdEase will provide customers with powerful analytics essential for tracking the effectiveness of online ads which will in turn allow them to command higher CPMs for their ads.”

Switch Media will launch its AdEase technology at the Australian OTT Summit on Wednesday and Thursday, 18-19 November, at Sydney’s Intercontinental Hotel.

 

Link to B&T MAGAZINE article (17/11/15): Switch Media Launches Video Streaming Monetisation Solution – Undetectable To Ad Blockers

Switch Media at the Australian OTT Summit 2015

Switch Media is excited to be a key sponsor for the Australian OTT Summit on 18 and 19 November at the Intercontinental Hotel, Sydney.

As the barista’s of quality OTT with just the right blend for success, we felt it only right to sponsor the coffee cart so that attendee’s could get quality coffee for the duration of the summit, on us!

ad_ease_logo_in_devices

 

At the summit we will showcase our monetisation technology for the first time, demonstrating how our new product AdEase can help broadcasters and advertisers avoid ad blockers and maximise revenue from ad viewing.

 

Presto

Additionally we will show a sneak preview of the Presto Android TV App which we have developed and is close to completion. This extension of the existing platform allows viewers to take advantage of the Presto’s great features and capabilities on the big screen, across Sony PlayStation 3 and 4, Sony Android and the Nexus Player.

 

The Inaugural Australian OTT Summit will examine the rise of Over The Top (OTT) technologies and services in the Australian telecommunications industry in the TV, Messaging and Voice domains and will explore the challenges, opportunities and case studies of their disruption. Register to attend here.

Switch Media at SMPTE 2015

Switch Media are excited to share that we will be at SMPTE 2015 on 14-17 July showcasing our world class solutions as well as launching two new products in market: our enhanced video content management system, Switch Media Manager, and our advanced monetisation solution AdEase.

Visit us at booth B-54 to meet the team, see what we have been up to and experience live demos of our industry leading, cutting edge services and technologies. Register for the event here.

Christopher StenhouseLuke DurhamChris MooreBruce Hume

Head over to the ‘Spotlight Learning Exchange’ in the Hordern Pavilion at the below times for Switch Media’s SMPTE presentations:

Wednesday, July 15, 2015 at 10:30am: Broadcast Solutions Director Bruce Hume presenting “HbbTV: So much more than catch-up”

Thursday, July 16, 2015 at 2:15pm: Head of Sales Chris Moore launching the Switch Media Manager

F1 Superstreams Deployed Superfast

Network Ten’s free and live coverage of the 2015 Formula 1® Rolex Australian Grand Prix was a hit with viewers around the country, attracting 1.38 million viewers nationally and a peak audience of 1.75 million.  On Network Ten’s digital platform TENplay the 2015 Formula 1® Rolex Australian Grand Prix recorded 240,000 video views and 417,000 page views from 13 – 16 March 2015.

In Switch Media’s fastest deployment ever, their cloud based technologies, robust infrastructure and professional services enabled Network Ten to provide an additional five live ‘F1 Superstreams’ to their online services. Free of charge and with no commercial breaks, the live streaming complemented Network Ten’s live TV coverage and allowed viewers to experience the thrill of the F1 like never before.

With live view from the driver’s seat and pit stop, aerial view of car positions on the track, as well as lap times and highlights streamed live to the tenplay apps on mobile, tablet, and desktop – this marks the most extensive access F1 fans have ever seen.

Pit Stop Cam – live view of the action and pressure of the pit lane.


Driver Cam – live view direct from the driver’s seat during the race. 


Highlights – playback of race highlights video footage. 


Stat Tracker – up to date view of lap times, sector splits and other real-time data. 


Driver Tracker – Live view of real-time car positions around the race track.  


To achieve this advanced live stream broadcast capability, Switch Media provided tailored live solutions, integrating with Network Ten’s F1 broadcast systems with on-site encoding and cloud video management tools, all backed by ongoing technical and operational support throughout the race.

Switch Media’s cloud based video content management system, the Switch Media Manager, enabled digital delivery of 5 IP streams direct from the race itself, as well as a system to quickly collect, collate and publish results online.

Switch Media will be streaming the remainder of Network Ten’s online broadcast of the 2015 Formula 1® Rolex Australian Grand Prix racing tournament.

Network Ten’s Chief Digital Officer, Rebekah Horne, said:
“In 2015 tenplay undertook a goal to complement our live and free TV coverage of the 2015 Formula 1® season, including the Australian Grand Prix, with an additional five live streams exclusive to tenplay apps on mobile, tablet and desktop. Streaming live footage from the driver’s cockpit and pit stops, exact car positions of drivers around the track, plus lap times and highlights; viewers can experience the thrill of the F1 like never before. By working with Switch Media, we were able to deploy a tailored solution within a very short timeframe which met our specific needs, allowing us to give viewers the most extensive Formula 1® coverage they have ever seen.”

Highlights of service provided

  • 5 baseband SDI feeds from the live broadcast received and encoded into IP streams for the tenplay web app and the tenplay native apps for iOS and Android phones and tablets
  • Pit Stop Cam live stream broadcast
  • Driver Cam live stream broadcast
  • Highlights live on-loop video broadcast
  • Lap times, sector splits and other data capture and broadcast (Stat tracker)
  • Real time view of car positions around the race track (Driver tracker)
  • Adaptive bit rate employed for all four different renditions required
  • Interactive capability enabling the viewer to use the app as a second screen experience whilst watching the race on TV, e.g. while viewing the live Driver tracker
  • Live F1 streams made available free of charge to the public for the first time
  • No commercial break during live stream broadcasts
  • Speedy deployment – fastest Switch deployment ever

 

About Switch Media

Switch Media enables broadcasters, publishers and providers of media content to create, manage and deliver their content across all platforms – fixed or mobile. Switch Media’s service suite includes:

  • Asset management systems for video content and beyond
  • Design and build of online digital media asset portals
  • Content rights protection / DRM
  • Content hosting and distribution
  • Workflow management and integration with existing system

The platform provided by Switch Media can be adapted to suit each client’s architecture preferences – cloud-based, hybrid or dedicated.

Switch Media is the online technology partner to a multitude of government, education, broadcast and media entities including Australian Broadcasting Corporation (ABC), Australian Federal Parliament, Foxtel, Fox Sports, INSEAD, Screenrights Australia, and Network Ten.

Key Points:

  • Australia’s leading professional services provider in OTT & IPTV solutions
  • Privately owned and operated Australian business
  • 9 years of operations
  • 50%+ year on year revenue growth

The future of online streaming in broadcasting and beyond

CEO and Co-Founder of Switch Media, Christopher Stenhouse appeared on the Sky News Business Switzer program to talk about the background, expertise and direction of the company as well as the future of streaming in the broadcast space and beyond.

Christopher founded the company in 2006 with business partner CTO Luke Durham. A globally competitive technology leader in delivering online video content, the company has achieved an average annual revenue growth rate of 50 per cent over the past 7 years.

With major clients that include FOXTEL, ABC, Network Ten, Seven West Media, RMIT and the Australian Federal Parliament, Switch Media are world leaders in innovation and delivery of content online.

Switch Media’s extensive body of work includes Foxtel GO, Foxtel PLAY, Enhance TV Direct, and online streaming and broadcast for the London 2012 Olympics, 2014 Sochi Winter Olympics, the 2014 Glasgow Commonwealth Games, and the 2015 Formula 1 series.

The company’s depth of experience, spanning close to a decade, has allowed them to set the standard for delivery of online content with leading edge capabilities such as the ability to simultaneously broadcast 18 live streams on the one screen and for in stream, on-the-fly ad insertion during live events.

Watch the video to hear Christopher’s opinion on the future of streaming in broadcasting and beyond.

Redflag POS, the intelligent cloud based retail POS security solution now launched

70% of business fraud losses are from staff

Statistics from the Australian Federal Police show that 70% of business fraud losses are from current and former staff, costing businesses over $1.5 billion a year. Additionally the Australian Retailers Association estimates that 55% of stock shrinkage relates to employee theft.

Theft in the work place is not limited to stealing money and merchandise. It can take many forms including undercharging, giving discounts and ‘freebies’ to friends and incorrect time recording, as well as using company time for personal matters. Employee theft costs employers on many levels including loss of revenue, recruitment, low staff morale and time spent on dealing with the investigation and disciplinary process.

Intelligent cloud based security solution now launchedred-home

With internal theft an ongoing issue, businesses are looking for new and innovative ways to keep an eye on their employees. That’s why Redflag POS, the new security solution recently launched by Switch Media, is such as ground breaking development in retail security.

Using intelligent cloud based technology, Redflag POS links transactional activity and CCTV footage at point of sale then automatically SMS and/or emails the related video footage when any activity, predefined by the business, takes place. This may include activity such as staff discounts, no sales, cancelled transactions and cash collections. Video footage can be viewed anywhere anytime via the Redflag POS online app.

In addition to setting up automated alerts, businesses can search for any behavior, pattern or point in time via the app and immediately access the related video footage. So no more hours of watching CCTV footage, lengthy investigations or guess work, this new security solution does it all for you.

More than just an intelligent security solution

Not only does Redflag POS make retail POS security effortless, it can used across a vast range of other business functions such as operations, compliance and marketing. Here’s a few examples:

Security
• Set up automated alerts to flag any predefined behavior at point of sale.
• View video footage for flagged behavior anywhere anytime via the online application.
• Search any transactional behavior, pattern or point in time then immediately access related footage.
• Observe employee discounts and behavior patterns.
• Monitor point of sale activity such as low, void or cancelled transactions.
• Record and track transaction types and patterns.

Operations
• Utilise built in the exception based report engine to quickly check that procedures are being followed.
• View thumbnail snapshots across various time points through the day.
• Monitor line queues.
• Discover bottle necks and peak times in your store.
• Track employee attendance and work hours.

Compliance
• Access unlimited video/event backup and store thumbnails and clips in the cloud for safe keeping.
• Audit locations remotely.
• Utilise exception based report engine.

Marketing
• Measure marketing display ROI.
• Count customers.
• Leverage heat mapping function to discover hot spots.

Affordable and easy to integrate

The good news is, because Redflag POS is a cloud based application that works with existing or low cost hardware, it is affordable for businesses of all sizes. It can be used as a complete standalone system or integrated with existing hardware, security systems or applications.

To find out more about this Intelligent, effortless and affordable new security solution go to www.redflagpos.com

 

 

Switch Media delivers services for Network Ten’s coverage of the XX Commonwealth Games 2014

Sydney, Australia – July 2014 – Multi-screen video specialists Switch Media have partnered with Network Ten to provide multi-device coverage of the XX Commonwealth Games 2014 from Glasgow, Scotland.

Switch Media is supporting delivery of live and on demand Commonwealth Games video footage and results to TENplay website and apps. Switch Media’s cloud based video content management system, the Switch Media Manager, has enabled digital delivery of eight live steams direct from the Games, as well as a system to quickly collect, collate and publish results online.

Switch Media’s complete professional service for Network Ten’s coverage of the Games includes everything from infrastructure, system integration and app development to the provision of internal workflow, management tools and ongoing technical support.

 

Christopher Stenhouse, CEO, Switch Media: “Here at Switch Media, we enable broadcasters and content creators to deliver spectacular internet experience across multiple IP enabled devices. We are excited to be working with Network Ten to deliver a complete broadcast capability of the XX Commonwealth Games in Glasgow for its audience, following our support earlier this year for the XXII Olympic Winter Games in Sochi.”

 

Highlights of service provided

–       Online delivery of eight live streams, including TEN, ONE and six additional channels direct from Glasgow

–       Live to Video on Demand trimming and publishing capability with fast turnaround

–       Bookmark functionality allowing viewers to jump to key moments in a particular sporting event

–       Electronic Program Guide tool providing the ability to easily manage and change the broadcast schedule at any time

–       A DVR window that enables viewers to rewind up to 30-minutes while streaming a live event

–       In-stream ad replacement with custom VAST-compliant ads with a ‘Learn more’ click-through capability

–       Reporting, monitoring and analytics capability

 

Rebekah Horne, Chief Digital Officer, Network Ten: “Our strategy is to bring Network Ten’s content to people anywhere, any time and on any device. Working with Switch Media, we are able to offer Australians a viewing and engagement experience like no other for the XX Commonwealth Games, as we did for the XXII Olympic Winter Games from Sochi, Russia, in February. We are confident our digital coverage of the Glasgow Games will be an outstanding success, providing a consumer content experience that is multi-screen, multi-platform and designed with the user experience as the top priority.”