AdEase provides a smoother viewing experience across Foxtel Go and Play’s on-demand services.
Foxtel is the leading Pay TV service provider in Australia, with over 2.8 million subscription customers. Over the past few years, Foxtel has been developing and delivering an elaborate OTT strategy making mobile platforms a priority.
A key focus is to continuously enhance their mobile delivery through a more seamless viewing experience across their on-demand Foxtel Go and Foxtel Play services.
With the advent of easily adoptable ad blocking technologies across a growing number of digital formats, broadcasters and publishers seeking to preserve valuable video advertising revenue streams are turning to server side technologies to defeat ad blockers and deliver buffer free experiences to viewers.
Foxtel required a CMS platform-agnostic, highly configurable dynamic server-side ad insertion solution to replace its existing client side solution across both of Foxtel’s on-demand services, Go and Play. The aim was to provide their audience a more seamless viewing experience between advertisement and programming play out across smartphones and tablets.
“The switch to AdEase was the logical step to further enhance Foxtel’s services. With its capacity to create seamless viewing experience between advertisement and programming play out, AdEase allows Foxtel to continue providing the high quality viewing experience the public has come to expect from Foxtel”