Switch Media’s Role
Switch Media’s role was to leverage the existing IP head-end that had been created for Foxtel Go. This solution provides transcoding, encryption, storage, metadata management, user authentication, user device management, as well as the build of the apps.
Other system design features and functionalities included: VOD playback, catalogue browse, Switch Media head-end system for iPhone and Android Phone apps, Switch Media head-end system for 3rd party Presto applications, integration with Foxtel IDM for login and entitlements, device management function to cap number of devices per account, project application build, project end-to-end testing (excluding UAT), head-end and Switch Media Manager changes and support for all applications and new features.
- Development and delivery of a completed Presto app on iPhone and Android, with Chromecast functionality, within the tight deadline
- Solution architecture and design of the application had multiple integration points with the modified Switch Media head-end and third party APIs
Project Outcomes & ROI
The Presto apps went live in the App Store and on Google Play on February 16th 2015, with full Chromecast functionality, 24/7 customer service and additional technical support. Following the launch, Switch Media progressively rolled out Presto across PS3, PS4, Roku, Android TV – SONY Bravia, Nexus Player and Telstra TV. As at August 2016, there have been 406,000 iOS and 225,000 android Presto app downloads.
The Presto Streaming service closed down in January 2017 to be replaced with Foxtel’s new streaming service, Foxtel Now.