Server-Side Ad Insertion – a technology you want now
It’s not hard to get lost in an industry where there is a plethora of acronyms, technologies and big words. We’ve come to expect so much more from technology than what we see executed. A tangle of controversy on transparency, measurement, rigid technologies and a spinning world where some businesses slowly but surely race each other to the bottom.
What we do know for certain is that the activity in the media industry is growing cadence. Users are, and will always be, the center of what we do when it comes to advertising, although at the same time it is crucial that we generate revenues.
Another acronym for the glossary is SSAI. Server-Side Ad Insertion is still a relatively new and emerging concept and/or technology for most. In the simplest form, it is a solution to a growing Media Owner and/or Broadcaster challenge. Server-Side Ad Insertion may be something you’ve rarely heard of, but something that solves a bunch of the complex challenges businesses may face on a day to day basis.
Let’s not over promise, that’s a sure way to damage the perceived and actual value of a piece of technology like this. Breaking it down, Media and Broadcast businesses have a core objective of delivering quality content to users via the best experience possible and have an important conflict to manage. This conflict is how to provide the best and most consistent user experience with their content whilst at the same time maximising revenue.