CTO, Luke Durham presented as a featured panelist in the OTT Technology Question Time Session. This highly interactive session enabled attendees to pose their questions about the present state and the future of the OTT/multiplatform TV delivery and monetization infrastructure to a “brain trust,” drawn from the companies whose technologies are powering that infrastructure. The goal of the session was to give content creators, aggregators, distributors and other interested parties a clearer understanding of the technological issues they need to be aware of as TV becomes an increasingly multiplatform medium.
Watch a clip of Luke Durham on the need for a customised approach for SSAI.
At the event, we showcased our world class online video solutions for OTT as well as our server-side ad insertion solution AdEase. With advanced anti-ad-blocking and audience targeting capabilities, AdEase enables world-class multi-screen server side ad insertion for both Live and VoD content for a continuous TV-like experience and maximum revenue.
As the Coffee Break Sponsor for the event, attendees could grab a coffee on us before popping over to the Switch Media booth to find more or get a demo on our services from content management, app development and live streaming, through to on-the-fly ad insertion and delivery to viewers across multiple devices.