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What are the benefits and evolution of SSAI? Switch Media’s Mark Wilson discusses both with SpotX.

Mark Wilson, COO of Switch Media caught up with SpotX at NAB Show 2018 to discuss SSAI and our partnership with SpotX.

AdEase and SpotX compatibility allows content providers to take full advantage of AdEase, improving user experience and engagement. 

 

WATCH VIDEO TO FIND OUT MORE:

Switch Media at the ad:tech SYD 2018

Switch Media solution delivers enhanced viewing for Foxtel pay TV subscribers

IT WIRE, 02 AUGUST 2016

Sydney-based tech company Switch Media has done a deal with Foxtel which it says will give the pay TV broadcaster’s subscribers a more streamlined viewing experience, particularly on smartphones and tablets.switch-media_foxtel


The deal sees the introduction of Switch Media’s Australian-developed AdEase server-side ad insertion technology by Foxtel to replace its client-side solution.

Christopher Stenhouse, chief executive of Switch Media, said the rollout of AdEase now meant that Switch was delivering a “full over the top (OTT) solution” for Foxtel.

“Switch worked with Foxtel to build and maintain their revolutionary Foxtel Go app which enables subscribers to take their pay-tv viewing with them as part of their subscription,” Stenhouse said.

“We also worked with them to develop Foxtel Play to deliver TV channels directly to IP connected devices to meet the expanding demand for internet connected content viewing.”

According to Stenhouse, the switch to AdEase was the logical step to further enhance Foxtel’s services. “With its capacity to create a seamless viewing experience between advertisement and programming play out, AdEase allows Foxtel to continue providing the high Foxtel GO devices shotquality viewing experience the public has come to expect from their home TVs.

“As a CMS platform-agnostic solution, it plugs into and works with any existing systems and workflows in place, meaning content does not need to be re-ingested.

“AdEase can take existing video streams, detect the ad breaks, and stitch ads into the stream.”

Foxtel is now using Switch’s full suite of products for their end-to-end OTT delivery including Media Manager, MasterApp, AdEase, Switch Live and Live2VOD.

Foxtel’s director of product, Michael Ivanchenko said Foxtel has a long-standing relationship with Switch Media “from development of the multi-award winning app for our online coverage of the London 2012 Summer Olympic Games, to the build and ongoing support for other Foxtel services”.

“AdEase is yet another innovation from Switch that helps us to deliver a world class viewing experience to our subscribers.”

Link to IT Wire news article (02/08/16): Switch Media solution delivers enhanced viewing for Foxtel pay TV subscribers