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Switch Media at the ad:tech SYD 2018

Switch Media at NAB Show 2018

Ad insertion solution AdEase addresses issues highlighted by recent research

Switch Media worked with Stable Research to commission a body of primary research which explores Australia’s media viewing preferences and consumption habits. See press below for a sneak peak on some initial findings.

 

Source: Ad insertion placement costing OTT publishers massive revenue, Streaming Media 07 NOVEMBER 2017

Ad insertion placement costing OTT publishers massive revenue

 

Over the Top (OTT) streaming services offered up by Subscription and Advertising Video on Demand (SVOD & AVOD) companies risk significant revenue seepage as a result of a poor advertising experience, new research has found.

A survey by Stable Research of 1,000 consumers of streamed video content in Australia found 46 per cent  of viewers would switch off as a result of poor ad serving; with a further 28 per cent saying they would only tolerate poor ad insertion if the show were something they were desperate to watch. Only 8 per cent would tolerate poor ad serving.

The research was commissioned by a world leader in OTT streaming technologies, Australian-based Switch Media, which late last year expanded into the US market off the back of keen interest from global OTT players.

Switch Media co-founder and CEO, Christopher Stenhouse, said while streaming services have taken off throughout the world, the research shows that consumers are unhappy with the way advertising is served across the variety of services on offer.

“Four in ten respondents had advertising insertion as one of their major complaints of streaming services,” Mr Stenhouse said.  “The only issue that was cause for greater complaints was buffering.

“The dissatisfaction is something we believe is a universal problem particularly where client-side ad insertion is used. With this insertion method, the latency often results in an ad being served too late or too early.

“Server-side ad insertion, such as our AdEase technology, delivers a seamless, TV-like experience that defeats ad blockers and provides a more reliable play out of complete ads, therefore eliminating much ad-frustration by consumers.

“The research is clear; if consumers are frustrated by the way advertising is inserted, they will switch off and, as a result, broadcasters will be forgoing significant revenue.”

The results – as part of a more comprehensive research study into the consumption of streaming and consumers behaviours to be launched later this year – also showed:

  • Only one-in-five consumers are opposed to advertising being shown on streamed services, with 43 per cent saying while they don’t like advertising, they tolerate it;
  • Most consumers (61 per cent) preferred advertisers to play less but longer advertising as opposed to a number of shorter adverts.

Mr Stenhouse said Switch Media’s breakthrough AdEase technology avoids the need for a client’s ad enabled media to be re-ingested into Switch Media’s system before delivery to the viewer’s device, unlike other server-side solutions in the market.

“AdEase is platform agnostic to where the media is stored and only makes requests for the required media chunks containing the ad break, at time of playback. This saves the customer hours of ingestion time and related costs,” Mr Stenhouse said.

“Unlike other solutions, our customers have the option to integrate our Universal Player with AdEase to provide a seamless integration that can deliver both HLS and DASH technology across multiple platforms, as well as robust analytics.” 

About Switch Media: Switch Media is an Australian company founded in 2006 that is a world leader in delivering online video content for organisations from broadcasters through to government. Its services include content management platforms, app development, and dynamic ad insertion, through to the delivery of video to end users across multiple devices. Its Australian designed and developed video content management solution, coupled with world class technical teams, means Switch can deliver tailored solutions to its clients – anytime, anywhere, any device.

Contact Information

Switch Media
Editorial Contact
John Hanrahan
0411 212 965
JHanrahan@lighthousecomms.com.au

What we got up to at NAB Show 2017!

Switch Media to exhibit at NAB Show 2017

Switch Media to exhibit at NAB Show 2017

Switch Media is excited to be exhibiting at NAB Show again this year where we will be showcasing our world class online video solutions including AdEase, Switch Live2VOD and AppSolute.

Switch Media at TVOT New York 08 Dec 16

Switch Media at TVOT New York City

As a key sponsor for the event, Switch Media was excited to exhibit and present
at TVOT at the SVA Theatre in New York on 8 Switch Media at TVOT New York 08 Dec 16December 2016.

CTO, Luke Durham presented as a featured panelist in the OTT Technology Question Time Session. This highly interactive session enabled attendees to pose their questions about the present state and the future of the OTT/multiplatform TV delivery and monetization infrastructure to a “brain trust,” drawn from the companies whose technologies are powering that infrastructure. The goal of the session was to give content creators, aggregators, distributors and other interested parties a clearer understanding of the technological issues they need to be aware of as TV becomes an increasingly multiplatform medium.

 

Watch a clip of Luke Durham on the need for a customised approach for SSAI.

 

 

AdEase server-side ad insertion

At the event, we showcased our world class online video solutions for OTT as well as our server-side ad insertion solution AdEase. With advanced anti-ad-blocking and audience targeting capabilities, AdEase enables world-class multi-screen server side ad insertion for both Live and VoD content for a continuous TV-like experience and maximum revenue.

 

 

 

coffee-cups

As the Coffee Break Sponsor for the event, attendees could grab a coffee on us before popping over to the Switch Media booth to find more or get a demo on our services from content management, app development and live streaming, through to on-the-fly ad insertion and delivery to viewers across multiple devices.

 

Switch Media solution delivers enhanced viewing for Foxtel pay TV subscribers

IT WIRE, 02 AUGUST 2016

Sydney-based tech company Switch Media has done a deal with Foxtel which it says will give the pay TV broadcaster’s subscribers a more streamlined viewing experience, particularly on smartphones and tablets.switch-media_foxtel


The deal sees the introduction of Switch Media’s Australian-developed AdEase server-side ad insertion technology by Foxtel to replace its client-side solution.

Christopher Stenhouse, chief executive of Switch Media, said the rollout of AdEase now meant that Switch was delivering a “full over the top (OTT) solution” for Foxtel.

“Switch worked with Foxtel to build and maintain their revolutionary Foxtel Go app which enables subscribers to take their pay-tv viewing with them as part of their subscription,” Stenhouse said.

“We also worked with them to develop Foxtel Play to deliver TV channels directly to IP connected devices to meet the expanding demand for internet connected content viewing.”

According to Stenhouse, the switch to AdEase was the logical step to further enhance Foxtel’s services. “With its capacity to create a seamless viewing experience between advertisement and programming play out, AdEase allows Foxtel to continue providing the high Foxtel GO devices shotquality viewing experience the public has come to expect from their home TVs.

“As a CMS platform-agnostic solution, it plugs into and works with any existing systems and workflows in place, meaning content does not need to be re-ingested.

“AdEase can take existing video streams, detect the ad breaks, and stitch ads into the stream.”

Foxtel is now using Switch’s full suite of products for their end-to-end OTT delivery including Media Manager, MasterApp, AdEase, Switch Live and Live2VOD.

Foxtel’s director of product, Michael Ivanchenko said Foxtel has a long-standing relationship with Switch Media “from development of the multi-award winning app for our online coverage of the London 2012 Summer Olympic Games, to the build and ongoing support for other Foxtel services”.

“AdEase is yet another innovation from Switch that helps us to deliver a world class viewing experience to our subscribers.”

Link to IT Wire news article (02/08/16): Switch Media solution delivers enhanced viewing for Foxtel pay TV subscribers

Foxtel Switches To Switch Media’s AdEase

B&T MAGAZINE, 01 AUGUST 2016

Foxtel subscribers are set to enjoy a more streamlined experience with the introduction of Switch Media’s AdEase technology.AdEase-Foxtel-GO-devices-shot_450x367px

This week Foxtel introduced server-side ad insertion to replace its client-side solution which will provide a more seamless viewing experience on smartphones and tablets. Christopher Stenhouse, CEO of Switch Media, said the roll out of AdEase now meant that Switch was delivering a full over the top (OTT) solution for Foxtel.

“Switch worked with Foxtel to build and maintain their revolutionary Foxtel Go app which enables subscribers to take their pay-tv viewing with them as part of their subscription. We also worked with them to develop Foxtel Play to deliver TV channels directly to IP connected devices to meet the expanding demand for internet connected content viewing,” Stenhouse said.

“The switch to AdEase was the logical step to further enhance Foxtel’s services. With its capacity to create a seamless viewing experience between advertisement and programming play out, AdEase allows Foxtel to continue providing the high quality viewing experience the public has come to expect from their home TV’s.

“As a CMS platform-agnostic solution, it plugs into and works with any existing systems and workflows in place, meaning content does not need to be re-ingested. AdEase can take existing video streams, detect the ad breaks, and stitch ads into the stream.”

Foxtel is now using Switch’s full suite of products for their end-to-end OTT delivery including Media Manager, MasterApp, AdEase, Switch Live and Live2VOD.

The technical advantages of AdEase include:

  • Dynamic Server-Side ad insertion for VOD, linear and live video content
  • Enables pre, mid and post roll ad insertion
  • Platform agnostic, so no media re-ingest required
  • Advanced anti-ad blocking capabilities
  • More accurate audience targeting capabilities
  • Zero buffering
  • Continuous TV-like experience
  • Ad detection and replacement capabilities

Foxtel’s director of product, Michael Ivanchenko, added: “Foxtel has a long-standing relationship with Switch Media from development of the multi-award winning app for our online coverage of the London 2012 Summer Olympic Games, to the build and ongoing support for other Foxtel services. AdEase is yet another innovation from Switch that helps us to deliver a world class viewing experience to our subscribers.”

Since its launch of AdEase at the National Association of Broadcasters show in Las Vegas earlier this year, Switch Media has had high levels of interest in the product globally with various business and partnerships now underway following the event.

 

Link to B&T Magazine news article (01/08/16): Foxtel Switches To Switch Media’s AdEase