Switch Media today announced the expansion to the Middle East and Africa, as global online video demand soars. Switch Media says this expansion happens to meet the increasing demand from international broadcasters and content owners to develop, enhance and monetize their online video.
To support the expansion in the Middle East and Africa (MEA), Switch Media appointed a general manager and is opening an office in Johannesburg, South Africa.
Hans Belz was most recently Regional Head of Operations and Programming for SVOD service targeting emerging markets at iflix.
Switch Media expects Middle East and Africa revenues from OTT will surge by 88 percent from now through to 2021.
Switch Media expanding globally
Switch Media, headquartered in Sydney, Australia, is expanding also to Asia. Today, the company announced that has secured the appointment of a new General Manager, servicing Asia, who is set to begin in the first quarter of 2019.
And, to further bolstered its presence in North America, Switch Media appointed Mark Wilson as General Manager of the Americas. Set to spearhead operations fromDenver, Mark Wilson will be driving business development, forming new alliances and working closely with ad-tech partners to enhance Switch Media’s global offering.
Source: PPC Land, 19 December 2018, Switch Media expands to Asia, the Middle East, and Africa
Source: Mumbrella.com.au 28 November 2018
Switch Media has partnered with global video ad company, Telaria.
Advertisers will be able to target more addressable advertising to audiences across Video on Demand streaming services, following an upgrade of Switch Media’s
AdEase platform to be interoperable with video advertising management software Telaria.
The move, by one of the world’s leading cloud-based streaming technology companies, to include interoperability with the Telaria software platform into its AdEase product, creates market-leading capabilities that enable publishers to offer advertisers a seamless and addressable ad offering across IP-based Set Top Boxes.
AdEase benefits publishers and advertisers by improving the user experience and allowing for more engaged customers, with individual or household targeted ad insertion for on-demand. The AdEase solution is expanding the number of addressable opportunities through easy integrations, and by maximising, and protecting ad revenue by surpassing most ad blockers.
Switch Media’s Product lead for AdEase, Tim Armstrong, said the move would open up new opportunities for streaming services to be able to monetise their offering effectively and as a result see the streaming market take the next step in its evolution.
“In addition to seeking innovative ways of monetising their audiences across Connected TV’s, content providers must provide advertisers with more data-rich and automated ways to connect their brands with consumers,” said Mr Armstrong who has more than 11-years-experience in digital advertising.
“Delivering seamless server-side targeted mid-roll ads on Connected TV’s has been a challenge or restricted by legacy workflows, yet at the same time as advertisers, content providers and, most importantly, users continue to demand more.
“Using the traditional methods of inserting mid-roll ads client-side creates an undesirable ad experience and we’ve also seen a lot of TV’s simply unable to cope.
“This partnership sees technology improve the user experience and drive more verified targeting. Content owners can now provide more opportunities for advertisers to target and capture audiences consuming content at their convenience on the big screen.”
The collaboration allows 100% programmatically traded video enabled by Switch’s latest solution for IP enabled set-top boxes.
Juliette Stead, VP of APAC for Telaria, said this was an exciting step forward for the future of streaming.
“We’ve reached an exciting inflection point in advertising where Broadcaster Video On Demand (BVOD) – in particular Connected TV’s – has given us the ability to layer advanced targeting and enhanced optimisation for advertisers in an engaging and premium TV environment,” Mrs. Stead said.
“Content creators have to be at the cutting edge of improving their monetisation capabilities while preserving and improving the viewing experiences audiences are accustomed to.
“Our partnership with Switch Media meets those needs and we’re excited to continue creating success for content providers and optimum viewing experiences for audiences across BVOD – especially Connected TV’s.”