Since storming on to the scene a decade ago, Over the Top (OTT) services have significantly disrupted how we consume media and entertainment.
The ubiquity of OTT has made content more accessible and abundant than ever, giving viewers the ability to watch what they want, where and when they want to watch it. No longer are we shackled to the lounge room to watch the latest TV series, nor do we make plans around when programs are being broadcast.
In addition to behavioural changes, comes changing perceptions and increased expectations of a seamless viewing experience, with things such as buffering and bad ad placement being tolerated less and less by viewers.
Switch Media’s OTT Insights: Uptake, Perceptions and the Worldwide Evolution looks the progression of this cultural revolution and reveals interesting insights and statistics from our exclusive research around Australia’s media viewing habits, perceptions and expectations.
A key focus of this research was to shed light on one of the biggest challenges the industry faces – monetisation – and help the industry succeed in this lucrative and booming market.
- How to best monetise content while providing a quality viewing experience.
- Where and how consumers use streaming services in Australia.
- Where the OTT streaming industry may be headed in the future.
- How to meet the demand for quality content in a rapidly changing industry.
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