Exclusive research and Switch Media’s upcoming presentation and conference presence
Presentation: OTT monetization – insights from exclusive consumer and global research to achieve maximum monetization effectiveness and revenue.
Mark Wilson, COO and Head of Product, Switch Media
92% of viewers are likely to change their viewing behaviour due to poorly inserted ads, and 68% prefer one long ad to multiple short ones. Come along to hear Mark Wilson share insights such as these on the streaming habits of Australians derived from research commissioned exclusively by Switch Media.
Findings from the quantitative survey cover perception around streaming habits, quality and services, multi-device and multi-viewing habits. With a specific focus on advertising, insights reveal viewer preferences and tolerance around things such as the number of ads per hour, ad placement (pre, mid, post), ad targeting and ad length.
Mark will also draw on global research with insights around ad placement, effectiveness and ad-blocking for a comprehensive and strategic approach on how to defeat ad-blockers and best serve ads to your audience for maximum effectiveness and revenue.
Digital Ad Insertion
Our most in demand product right now is AdEase – a multi-screen digital ad insertion solution for LIVE and VOD content that seamlessly integrates ads into media content. The result, a continuous video stream with zero buffering that defies ad blockers and ensures maximum ad revenue.
This is just one of many highly sophisticated, world-class OTT products that Switch Media provide to empower clients to deliver the best quality media experiences across all digital channels.