EXCLUSIVE RESEARCH: Australia’s media viewing preferences and consumption
Switch Media commissioned a body of primary research* that explored Australia’s media viewing preferences and consumption habits. Exclusive to Switch Media, the research findings cover perception around streaming habits, quality and services, multi-device and multi-viewing habits.
Some key findings include:
Our whitepaper – OTT Insights: uptake, perceptions and the worldwide evolution, looks at the progression of this cultural revolution and reveals interesting insights and statistics from our exclusive research around Australia’s media viewing habits, perceptions and expectations.
- How to best monetise content while providing a quality viewing experience.
- Where and how consumers use streaming services in Australia.
- Where the OTT streaming industry may be headed in the future.
- How to meet the demand for quality content in a rapidly changing industry.
See below for more on our initial release on findings:
Using findings from our research, Mark Wilson from Switch Media presented across the following conferences.
22 – 23 MARCH 2018
THE HILTON, SYDNEY
Presenter, Key Sponsor
26 – 27 MARCH 2018
Presenter, Key Sponsor
9 – 12 APRIL 2018
Presenter and Exhibitor
Presentation: OTT monetization – insights from exclusive consumer and global research to achieve maximum monetization effectiveness and revenue.
Mark Wilson, COO and Head of Product, Switch Media
92% of viewers are likely to change their viewing behaviour due to poorly inserted ads, and 68% prefer one long ad to multiple short ones. Come along to hear Mark Wilson share insights such as these on the streaming habits of Australians derived from research commissioned exclusively by Switch Media.
Findings from the quantitative survey cover perception around streaming habits, quality and services, multi-device and multi-viewing habits. With a specific focus on advertising, insights reveal viewer preferences and tolerance around things such as the number of ads per hour, ad placement (pre, mid, post), ad targeting and ad length.
Mark will also draw on global research with insights around ad placement, effectiveness and ad-blocking for a comprehensive and strategic approach on how to defeat ad-blockers and best serve ads to your audience for maximum effectiveness and revenue.
* Research: Streaming Habits of Australians. Commissioned by Switch Media and undertaken by Stable Research. December 2017.