AdEase

Maximise revenue and avoid ad blockers with
Switch Media’s advanced monetisation solution

  • AdEase server-side ad insertion

With advanced anti-ad-blocking and audience targeting capabilities, AdEase enables world-class multi-screen server side ad insertion for both Live and VoD content for a continuous TV-like experience.

Equipped with a variety of advertising schemas including pre, mid, post-rolls, lower-thirds and overlays, this solution ties in easily with existing multi-screen delivery workflows and seamlessly integrates with a range of ad sources.

AdEase can deliver ad or promo content, simple shared voice, or rules based campaigns. Alternatively, integration into programmatic or ad exchange networks, such as Google DoubleClick, LiveRail and others, is delivered through our VAST integration.

AdEase can integrate into 3rd party content management platforms so there’s no need for client ads and media to be re-ingested into Switch Media’s system. AdEase simply pulls the media from its existing platform, injects the ads, and delivers the asset to its destination.

Utilising the advanced integration capabilities of our cloud based Media Manager, AdEase easily overcomes ad blocking software on desktop and mobile devices. Seamlessly integrating ads into the content results in a continuous video stream that is not only harder to isolate and block but eliminates buffering. This maintains audience viewing which ultimately increases ad completion.

AdEase’s user targeting capability gives you the power to deliver a personalised viewing experience for your audience, as well as new and more effective revenue streams for your business. You can tailor ad insertion policies by the type of event, time of day, user location, or by specific rules dictated by a sponsor or broadcaster.

Additionally, when leveraging our Switch Universal Player, AdEase can also deliver in-browser and in-app companion ads to deliver tightly coupled video plus MREC / banner ad campaigns.

Key features

  • Dynamic server-side ad insertion for VoD, linear, and live video content

  • Access to live streams for on-the-fly ad insertion

  • Advanced anti-ad blocking capability

  • Superior viewer targeting capability

  • Detect and replace ads based on configurable rules

  • Companion ad support via HTML and JS

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