Stream your favourite kids shows anytime, anywhere, on your tablet or mobile device with the Foxtel Kids App.
Foxtel is the leading Pay TV service provider in Australia, with over 2.8 million subscription customers. In recent years, Foxtel has been developing and delivering an elaborate OTT strategy making mobile platforms a priority.
Following some valuable customer feedback and research, Foxtel made it a priority to deliver a child-friendly app to their subscribers with parental controls and the ability to download content to watch offline.
“We’re delighted to bring our new Foxtel Kids app to Australian kids and families. After taking on board some great customer feedback coupled with our own research, we’ve designed what we think is the best app to keep kids entertained and parents informed…”
Foxtel Managing Director of Content Aggregation and Wholesale
Foxtel required an app to be designed just for kids that would give them a safe and ad-free way to watch their favourite programs on-demand. The app would need to be designed with a kid-friendly interface so a child could easily navigate to their favourite shows, and have a range of parental safety and control features like channel, classification and age filters and viewing time limits. Another feature required was the ability to download content to watch offline (for up to 31 days without an internet connection).
The app would need to be made available on Google Play Store and Apple’s App Store for smartphone and tablets (iOS & Android).
Project Outcomes & ROI
The Foxtel Kids launch was successful for Foxtel with approximately 120k downloads in the first 6 months. Available from Apple’s App Store and the Google Play Store for smartphones and tablets (iOS and Android) at launch, Foxtel kids provided Foxtel subscribers with a safe-space for children to enjoy the great Kids content available on the Foxtel platform. It also enabled parents to utilise a range of safety features from classification and channel blocking to implementing a timer to limit screen time. The app provides recommendations of new shows to try, find old favourites and even download to view offline for up to 31 days.
The project is continually evolving, with Switch Media continuing development of the streaming service to deliver improvements and added functionality.