Launched in 2008, Freeview Australia is the free digital television service in Australia which presents and promotes free-to-air channels and content to all Australians. Freeview encourages Australians to watch free-to-air content across various platforms by promoting benefits that include more than 25 channels and catch-up services for free. Freeview’s mission is to deliver the free-to-air content to all Australians where, when and on whatever device they choose.
Freeview Australia is a joint venture between all of the Australian FTA broadcasters, including Channels 7, 9, 10, ABC, and SBS. As Australians’ TV viewing habits have changed dramatically in the last 5 years, Freeview Australia and its associated network shareholders saw the need for a unified live streaming service to cater to the publics needs, aggregating streams from live TV channels in a single mobile app, a world first for FTA networks.
“Freeview Australia has partnered with Switch Media, a leader in the development of high quality technology solutions for the television industry. Switch Media provided a flexible and innovative approach to the integration of our FTA network’s live streams and catch up assets resulting in a seamless Freeview FV user experience.”
CEO, Freeview Australia
Freeview committed to launching its world-first mobile app in November 2016. The new live streaming service ‘Freeview FV’ needed to enable Australian viewers to live stream 19 TV channels from all free-to-air networks on the go all from the one platform.
Offering a new TV experience to viewers across Australia, the free Freeview FV mobile app needed to give people more choice and convenience than ever before and provide a new way for them to enjoy TV while on the go, where ever they are.
“For the first time globally, an FTA industry has united to create and deliver a powerful consumer experience. Freeview FV will deliver fantastic choice and convenience in one place, it is simple and-easy to-use, and it will meet the needs of audiences wherever they may be.”