AdEase has improved the SBS On Demand ad experience, delivering ROI through un-blockable, seamless video monetisation.
SBS aims “to provide multilingual and multicultural services that inform, educate and entertain all Australians and, in doing so, reflect Australia’s multicultural society”.
SBS’ On Demand video streaming service is one of the richest and most progressive catch up offerings in market today. It features over 5,000 hours of content from across the globe across 25 different platforms and is completely free to all Australians.
With the advent of easily adoptable ad blocking technologies across a growing number of digital formats, broadcasters and publishers seeking to preserve valuable video advertising revenue streams are turning to server side technologies to defeat ad blockers and deliver buffer free experiences to viewers.
SBS required a video CMS agnostic, highly configurable dynamic server-side ad insertion solution. The client required a solution for VOD and Live which easily integrated with their existing video platform and all third party ad serving partners such as DoubleClick, Videology and Tubemogul.
“AdEase allows broadcasters to eliminate ad-blocker effectiveness and deliver a seamless viewing experience by integrating ads directly into any type of streaming content from live sport to drama and news.”