Switch Media is excited to exhibit and be a key sponsor of ad:tech Sydney at The Hilton on 22-23 March 2018.
At the conference we will showcase AdEase – our multi-screen digital ad insertion solution for LIVE and VOD that seamlessly integrates ads into media content. The result, a continuous video stream with zero buffering, that defies ad blockers and ensures maximum ad revenue. Platform agnostic with no ingest required, AdEase also enables advanced audience targeting for a better and more personalised viewer experience.
This is just one of many highly sophisticated, world-class OTT products that Switch Media provide to empower our clients to deliver the best quality media experiences across all digital channels.
Switch Media COO and head of product, Mark Wilson will present at ad:tech around OTT monetization.
PRESENTATION | Thursday 22 March, 12:00pm – 12:25pm, Ballroom A
OTT monetization: insights from exclusive consumer and global research to achieve maximum monetization effectiveness and revenue.
92% of viewers are likely to change their viewing behaviour due to poorly inserted ads, and 68% prefer one long ad to multiple short ones. Come along to hear Mark Wilson share insights such as these on the streaming habits of Australians derived from research commissioned exclusively by Switch Media.
Findings from the quantitative survey cover perception around streaming habits, quality and services, multi-device and multi-viewing habits. With a specific focus on advertising, insights reveal viewer preferences and tolerance around things such as the number of ads per hour, ad placement (pre, mid, post), ad targeting and ad length.
Mark will also draw on global research with insights around ad placement, effectiveness and ad-blocking for a comprehensive and strategic approach on how to defeat ad-blockers and best serve ads to your audience for maximum effectiveness and revenue.