Switch Media at NAB Show 2018
Switch Media is excited to be exhibiting at NAB Show again this year where we will be showcasing AdEase – our multi-screen digital ad insertion solution for LIVE and VOD, as well as our suite of world-class OTT products that enable content providers to monetize and deliver content online – anywhere, anytime, on any device.
We will also be participating in a panel discussion around How to monetize to the connected subscriber, as well as presenting around OTT monetization, sharing insights from exclusive consumer and global research to achieve maximum monetization effectiveness and revenue.
Visit us at booth #SU9407CM – South Hall Upper, Connected Media IP Section MAP TO LOCATION >>
OUR APPEARANCES AT THE SHOW
PRESENTATION | Monday 09 April at 2.00 – 2.30pm, CM|IP Presentation Theatre.
OTT monetization: insights from exclusive consumer and global research to achieve maximum monetization effectiveness and revenue.
Presented by Mark Wilson, COO and Head of Product, Switch Media.
92% of viewers are likely to change their viewing behaviour due to poorly inserted ads, and 68% prefer one long ad to multiple short ones.
Come along to hear Mark Wilson share insights such as these on the streaming habits of Australians derived from research commissioned exclusively by Switch Media.
Findings from the quantitative survey cover perception around streaming habits, quality and services, multi-device and multi-viewing habits. With a specific focus on advertising, insights reveal viewer preferences and tolerance around things such as the number of ads per hour, ad placement (pre, mid, post), ad targeting and ad length.
Mark will also draw on global research with insights around ad placement, effectiveness and ad-blocking for a comprehensive and strategic approach on how to defeat ad-blockers and best serve ads to your audience for maximum effectiveness and revenue.
PANEL DISCUSSION | Tuesday 10 April – 13.45-14.30, CM|IP Debate Theatre
How do we monetise the connected subscriber?
Joined by Tim Armstrong, Senior Product Manager, Switch Media.
Key topics: Subscriber management, ad-tech, ad-insertion, and other monetisation techniques.
With MSOs typically spending up to a whole year of APRU to win new customers and SVOD providers engaged in costly advertising campaigns, the importance of customer monetisation is the difference between success and failure for a whole swathe of the TV industry. In this CM|IP Panel, we bring together experts from the fields of ad-tech, subscriber management, and TV technology and examine subscriber monetisation options in depth. The session also looks at best practice for winning, retaining and growing loyal subscribers while increasing profitability, and touches upon key ad-insertion technologies, programmatic advertising, and new innovations like exchanges and geo-location.